May be because I didn’t go to the Microsoft launch event for Windows Phone 7 and wasn’t threatened by a large man ready to break my knee caps if I don’t stick to Microsoft’s ridiculous naming convention but why does the media keep calling it that!? It’s sooo ridiculous and we all know that if the crowd demands it companies give it up. So lets us, as in all of us, quit calling it that! Lets either call it Windows Phone, because series 8 doesn’t exist so we’re not going to get it confused. Or, call it what we’ve been calling it till Microsoft mandated this stupid name and call it Windows Phone 7. From this point on I refuse to type that entire kermudgeon of a name and you should too!